10 SECRETS TO INFLUENCE A WEBSITE
Building or rebuilding your website? You can do it! How do I attract more visitors to my site? What is the best way to turn site visitors into customers? Will my site merge with my current CRM? The idea of creating or rebuilding your website can be frustrating but managing your product’s presence in the fast digital world is possible.
A well-designed website that captures and transforms prospects will generate revenue for your business. If your website is not making money… or at least paying for itself here are the top 10 secrets we have used over the years that can help turn your site into a profitable business tool.
SECRET No.1: PRETTY SITES DOES NOT GET YOU SALES!
High conversion sites do not have to be good. Some of the best sites I have ever seen have not changed at all. So, do not get caught up in aesthetics before refining your conversion strategy and user experience. A well-designed digital brochure site can be outdated and does not work in today’s market.
The design should be purposeful and help guide the visitor through the site to the desired result. Now that we have released the cat in the design bag about good sites, let us be clear, a bad site can cost you. Bad sites are recorded, overwritten, compiled, and confusing. Bad sites can also include outdated site styles, and/or misuse of colors, fonts, and effects. Simple and effective strategies combined with good design are a win-win!
SECRET No. 2: DESIGN FOR YOUR USER
You know your customers better than anyone else. Your site should reflect that. Create a site that delivers the amount your customers want. They came to your site for some reason. Make it easy for them to find what they need.
SECRET NO. 3: PSYCHOLOGY IS THE KEY
You do not need to remove the therapist’s bed but digging into your customer behavior is essential to increasing the performance of your website. Good designs influence user actions and responses. All colors, shapes, fonts, images, and visuals on the page will influence the response.
SECRET No. 4: YOU DON’T NEED TO SPEND A FORTUNE
Your clients do not care how much you spend on your site. You can find web designers at every price point who create oppressive sites that transform sales. It depends on what you want to achieve with your site. Do your research and have a plan in place so that you can involve the best person in developing your site. Your site should make you money, and any investments you make should come back often. But remember that you get paid, and good services that achieve results may require more money.
SECRET No. 5: WHITE SPACE WORKS
Believe it or not, the adage “little is too much” carries with it a fact. White space is a solid element of technical design. It is more than just providing the use of a clean and complex environment. Visual spaces can help direct your visitors to your site, lead them to your favorite activity call, or highlight something more important. When you get distracted, you can focus on important things. This saves time and prevents site visitors from being distracted or losing interest. Used properly, white space can be your friend.
SECRET No. 6: FASTER PAGE LOAD TIMES IMPROVE RANKING
Time is money, and your visitors should not wait for your site to load. In general, the average user’s attention span decreases especially with the increase in mobile users. You have a few seconds to catch your site visitors, and if your upload time is lazy, they will leave. Keeping all content updated allows the design and functionality to work together to improve the user experience.
SECRET No. 7: BRANDING IS A SPECIFIC SKILL
Many designers do not specialize in it. Your site should convey the uniqueness of your unique product type – basic prices, market segments, and messages. There are great designers and amazing developers, but it’s rare to find a creative store that focuses on making a brand. Your site is an extension of your product and product. Choose a professional who understands the strengths of your product and can help you maximize the strength of your product type.
SECRET No. 8: AUTHORITY
People trust reliable and experienced professionals. So, by showing that you are an authority in your niche with content and other credentials on your website that influence people to act because they are more likely to trust a trusted and knowledgeable expert. You can use the following design elements to show your Authority on your website…
● Have your best blog post to help position you as an expert, your writing can help to withstand.
● You can use your photos to present from the stage or even wear a suit, or a uniform.
● Indicate your certification, qualifications, industrial organization logos, etc.
● Designing a professional website will help determine how your prospects see your business.
SECRET No. 9: LIKING
People buy from people they know, love, and trust. They buy from people like us and from people who pay us. This is one of the most important reasons to use the video on your website and put your personality out there! Here are some building blocks you can use to help have more people like you…
● Have ‘face and camera’ videos on your website, for people to know, your face shape and body language, etc.
● Do not be afraid to put your personality out there!
● Engage with your audience through the chat window, blog post comment, and social media. Be as helpful as possible!!
SECRET No. 10: CONSENSUS
We call this social evidence. We may do as many do. This is also called herd behavior. People often turn to others to see if things are working so having evidence or case studies from existing customers will help to prove that your products or services are working. Here are some building materials you can use for social proof…
● Have the business logos you helped. Keep it gray so they don’t compete with your main ‘Call To Action! Use: ‘as it appears in’ or ‘as it sounds’ in the log categories.
● Show before and after examples, etc.
● Indicate the studies conducted by existing clients and emphasize the results.
● Use numbers: Indicate how many customers have bought from you, how many downloads, how many people you have helped, etc.
Every little thing helps you get to where you want to be. These ‘secrets’ are really good tips that can influence your website or take care of it automatically. It is a stepping-stone to success, and once you have done it, you can make your own rules. But until then let us go through the tried and tested methods that we know work.