Creating a logo for your company is akin to hiring a lawyer to represent you in court. The attorney works on your side to show you in the best possible light in court. She presents you, explains who you are, and persuades a panel of judges that you are the best version of yourself.
8 Logo Design mistakes to avoid
The same is true when creating a logo. After all, it speaks for your firm, serves as a first introduction to your brand for customers, and symbolizes what you do. While many of us haven’t had the misfortune of sweating in a courtroom, we know what it’s like to make a good first impression and try to win people’s favor.
There are some things you should avoid when designing a logo in order to generate a good first impression! Have you considered what your logo design should look like now that you know what not to do? If you’re still undecided, don’t panic. Visit Design Lab for more information on Logo designs.
1. Going into this blindfolded
Nobody expects you to be an artist in addition to being a small company owner. However, before you begin designing your logo, you must first complete your homework. You can get to know the logos of some of the best-performing companies in your area or browse through a list of generic logos until you find something that appeals to you.
A high-quality photographic logo, like a building company logo, will have distinct design best practices than a freelance writer from a finance firm. You’ll miss out on both industry norms and potential ideas for your own designs if you don’t take a peek at what your competitors are doing.
2. Forgetting Who You’re Talking To
What role your target audience has in the design of your logo, you might wonder. Your logo design should pique your audience’s interest and cause them to see you in the best light possible. If you don’t include them in your logo design, it’s like failing to put the grapes in a bottle of wine: you’ll end up with nothing functional.
Assume you wish to engage a firm to provide entertainment for your child’s birthday celebration.
You’ve heard good things about them, so you go online to learn more about them — only to discover that their logo is a gravestone on a black background. What are the possibilities that you’ll still take them? Always keep the target audience in your mind during the logo design process so you can build a logo that will entice them rather than repel them.
3. Only Considering the Trends of Logo Design
You’ll come across a slew of design trends while you conduct your study, and you could be tempted to include them all in your new logo. This would be a major blunder. Within a year, trends become cliches, and the last impression you want people to have of your company is that it’s out of date and garish. This isn’t to imply you shouldn’t follow trends. There are plenty of logo design trends that will help your logo stand out and leave an indelible impression on the world.
On the other hand, your company’s logo should be ageless, as a logo that conveys to your audience that your company is current. However, many of the design industry’s trends fade quickly after their fifteen minutes of fame, so consider what’s here to stay before becoming trend-friendly. To help you with the best Logo design, visit Design Labs.
4. Font Selection at Random
If your logo doesn’t have an icon, your audience will most likely glance at (and judge) the words first. One of the common mistakes individuals make is to pick the first font they see without thinking about it. Fonts have significance, and you want that meaning to be communicated to your clients, whether you’re trying to convey elegance and sophistication or friendliness and accessibility.
Also, you have the option of including a tagline in your logo that is written in a different font than the main text, which is also acceptable. There are, however, a variety of ways NOT to pair fonts, so familiarize yourself with fonts that belong together before deciding on a group of typefaces.
Also, the colors in your logo, like fonts, will deliver a statement to your audience about your business. Even if you adore purples or browns, that isn’t a good enough reason to incorporate them into your logo.
5. Embracing the Mess
While surfing the universe of logo design elements, you may become connected to a color palette or a font family – which is fantastic! They do not, however, all belong to your logo. For your audience, simplicity equals effectiveness, whereas clutter equals confusion. Your company’s name or initials, an icon, one or two fonts, and three colors at most should all be included in your logo.
There’s nothing else you should put in your logo beside a tagline; don’t even think about using trademark symbols like TM or copyright. Remember that a crowded logo will detract from the message and turn customers away.
6. Using the Incorrect File
A high-quality file might mean the difference between a logo being overlooked and a logo being praised. Once you have your logo design, you’ll definitely want to use it everywhere, which may need resizing to fit the context.
A vector file allows you to enlarge your logo as many times as you like while maintaining its quality, which is very useful for printing it on merchandise or business papers. If you ever wish to edit your logo in Adobe Illustrator or other design tools, you can utilize a vector.
7. Being Unreliable
You must keep to your design once you begin branding with your logo. As your audience becomes more familiar with your brand, they’ll begin to link your logo with it and look for it in the future. Not only that, but they’ll come to trust you to deliver on your promises because your logo will serve as a symbol of your dependability.
So don’t start changing the typeface or changing the colors of your logo to match the season. Trust us when we say that your audience will value consistency in the long term. Visit Design Labs to get the best aesthetic logo design that resonates with your brand values and name.
8. Poor Positioning of Logo Design
While this is a post-design blunder, you may avoid it entirely by planning ahead of time. You’ll want your logo design on anything that has to do with your company, whether it’s the homepage of your website or printed items. Many people, on the other hand, brand haphazardly with their logo, without considering how it appears – an obvious mistake.
Final thoughts on Logo Design mistakes to avoid
We learn by making mistakes, but if you limit them to a minimum, your logo will be more effective. Have you considered what your logo should look like now that you know what not to do? If you’re still undecided, don’t panic. Visit DesignLab for more information on Logo designs.