“Jo dikhta hai wo bikta hai”… stands true in a retail scenario. Here it’s critical to grab eyeballs and this asks for a clutter breaking packaging.
If you want to make a big impact in the growth department, you might need to leave behind your old packaging. This is especially the case if your packaging hasn’t changed much over the last 5-10 years, and your sales have seemingly come to a standstill.
As the younger generation starts making their own buying decisions, they’re likely looking for brands and products that they can relate with. If your packaging looks like it came from the Stone Age, you’re passing up an entire generation that might have otherwise bought your product.
The goal with your protective packaging is to appeal to as broad of an audience as possible.
Branding your company on your packaging always comes first, so keep your logo and colors in mind before moving on with new art. Your packaging presentation needs to remain consistent with all aspects of your brand.
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