You know your competition never sleeps, especially in the Consumer Packaged Goods industry. You’re always trying to be the first to market with the next big thing, polling your target demographic to see how you can enhance your products and launching creative marketing campaigns that elicit strong emotional responses from your customers.
But have you considered how your package design affects your target market and the impressions it creates about your brand? If not, now is the perfect time to consider how your packaging design might help you expand as a business. 70% of shoppers feel packaging has a direct impact on their purchasing decisions. But the best packaging design company in Pune, DesignLab, has something for you.
Where Does Packaging Design Begin?
A good design tends to reflect the product as well as the company’s originality and personality. However, packaging design entails more than just making a product pleasant to the eye. From the shape of the box to the materials utilized, not to mention its functionality, there is an entire science behind it. One of the essentials to remember when making packaging, for example, is the protection it provides to the goods. It’s pointless to make a package physically appealing if it can’t achieve what it was designed to do in the first place.
Package designing: Reasons why Package Designing is so important
We’ll go through the advantages of developing a powerful and unique packaging design in this article.
1. Your Brand Is Reinforced by Great Packaging
One of the most crucial aspects of CPG design is to ensure that your brand is always reinforced, whether it’s on your website, business cards, or, of course, product packaging.v
Your package design might also help you stand out from the crowd. Having a one-of-a-kind design with elements like custom font, hand-illustrated artwork, and even reusable packaging will help you stand out whether your product is at eye level or not.
The more often your target market sees features like your logo, corporate colors, and even your company’s motto, the easier it will be for them to recognize your brand. A customer needs an average of 5-7 “impressions” to recognize and remember your brand. A customer’s perception of a brand, on the other hand, is formed in less than one second. To build brand awareness, it’s critical to keep your branding consistent across all of your digital and physical assets.
Packaging can assist you in doing so, and the product packaging is frequently the first impression people have of your brand. To get help with package designing in Pune, visit DesignLab.
2. It safeguards your goods.
Nobody cares how good your last marketing campaign was or how “cute” your packaging is if it can’t protect your products during delivery or even on the way home from the store. Good packaging finds the proper mix between design and function, allowing your product to shine.
Yes, following packaging trends such as sustainability, retro/vintage branding, and minimal packaging design are all excellent ways to draw attention to your products. However, it’s also crucial to remember that excellent, safe packaging is still the first concern, especially in an age when every customer can post an online evaluation of your products.
Things like a transparent piece of a bag or box or displaying the “real shade” of a beauty product on the packaging might assist persuade ideal customers to choose your product without jeopardizing the product itself.
3. It Enhances Your Social Media Presence
Unboxing films and product haul provide you the opportunity to show off your packaging design to possibly thousands of new viewers. This implies that you’ll want to make sure your target market is driven to buy for themselves and share with their friends and followers. Also, your product packaging is just as important as the product itself.
Good packaging will go a long way toward increasing your own number of followers — and revenues. We recommend sending a few complimentary samples of your best-selling products to industry influencers. Simply ensure that your package contains creative components, is fully branded, and includes your social media account names first. If you are looking for packaging design companies in Pune, visit DesignLab.
4. The quality of the product is reflected in the packaging design.
The design of your package is a direct reflection of the product inside. Packaging can assist your customers in forming an impression of the type of “experience” that your items provide to people like them. Packaging using sleek black-and-white photos, for example, might convey a sense of luxury.
Telling your brand’s story somewhere on the packaging and even inviting your customers to join the conversation by using a hashtag to connect with your brand for a long time showing customers you care — and that your products are of high quality.
Consumers view your packaging design and elements as a reflection of your company’s success, which may seem silly at first. They’ll move on to your competitors if it doesn’t appear that you put a lot of thought and creativity into your design. Packaging, particularly in the CPG industry, allows you to be transparent with customers. So consulting a packaging design company in Pune can help you in a lot of ways.
5. It Creates an Emotional Connection with Your Target Market
Finally, with your package design, don’t overlook the importance of color psychology. Colors, believe it or not, may readily elicit an emotional response from your target market. Red, for example, can evoke feelings of vigor and urgency (which is ideal for fitness supplements and foods). On the other hand, Blues and greens evoke feelings of nature, which is ideal for eco-friendly cosmetics.
Your target market will be able to identify with and “see themselves” in your brand if you use certain fonts and even central images on your packaging. Consumers become brand ambassadors when they feel a strong emotional connection to a brand. Furthermore, packaging design accounts for over 34% of impulse purchases, so consulting a packaging design company in Pune can help you earn more.
Before making a purchase, more and more people consider the carbon footprint, reusability, and recyclability of packing materials. The packaging design determines how easy it is to separate materials from one another and thus how easy it is to reuse and recycle the packaging. Making more with less not only saves resources but also reduces the amount of material available for consumers to handle properly.
Consumers being aware of the environmental consequences of their actions. They consider the packaging’s carbon footprint before purchasing a product. The packaging labeling that provides clear information about the product’s and packaging’s environmental consequences and recyclability will undoubtedly capture consumers’ attention.
Are you ready to improve the look of your packaging?
We’re confident that this article has caused you to rethink whether your present packaging design genuinely assists you in promoting your brand and connecting with your clients.
Keep in mind that your packaging must be an integral part of your overall marketing strategy. You want to take your packaging design to the next level, but you don’t know where to start. Then the best packaging design companies in Pune can help you.
We can assist you with this at DesignLab. We believe in recognizing problems and developing innovative solutions that get people talking about your products.