The way individuals seek information online has evolved dramatically in the last few years. People increasingly utilize Voice search optimization to discover what they’re searching for online, whether via their tablet, smartphone, or voice assistant (such as Google Home or Amazon Echo).
iPhone users depend on personal assistant Siri to get what they need. At the same time, Google Voice search optimization is popular on Android devices, and Microsoft’s assistant Cortana assists users in navigating their PCs, cellphones, Xboxes, and other devices.
Before we move on to the SEO strategies, let’s discuss some statistics on Voice search optimization:
- According to Hitwise, almost 60% of searches are now conducted on a mobile device. Many of them are conducted through the voice search feature—to locate nearby restaurants, get directions, buy goods, check the weather, and more.
- As marketers, we must consider voice search’s effect (and will continue to have) on SEO.
- Gartner says that 32% of people are interested in hands-free technology that limits contact
- According to Perficient, 55 percent of smartphone users utilize voice search to ask queries.
- According to eMarketer, 39.4 percent of US internet users use a voice assistant at least once a month.
SEO Strategies and Resources for Voice Search Optimization
Here are some key tips to help you optimize for voice search.
Recognizing Voice Search
First, it is critical to realize that voice search is more natural and conversational in tone and that it is most often done on a mobile device for local search reasons. Voice searches are often lengthier than text-based inquiries because they are more natural.
Voice search is all about providing on-the-go results in the user’s present location. Let’s get started with those tips now that you understand how Voice search optimization works.
Recognize the Behavior of Your Customers and Devices
Marketers must go further in understanding their customers and their behavior, much as Voice search optimization engines use data, location, and a plethora of other data points to understand the context of searches. Real-time data along with consumer insights research can.
Take mobile and local.
It is becoming crystal clear that we are moving toward a mobile-first future where both devices and people will be mobile. Therefore, it is important to remember that mobile and local are inextricably linked, especially when it comes to voice search optimization. Consumers may do local searches while on the go using their mobile phones and tablets.
As a result, voice search optimization enables users to ask questions that are specific to their location. Users and search engines should comprehend information on your websites, such as instructions to physical locations and XML sitemaps. Users on desktop and mobile devices should have different experiences, thus optimize for “near me” searches on mobile devices, for example. Finally, ensure that your mobile strategy is sound and that you are concentrating on improving page speed and loading times as much as possible.
Make Your Content Scanning-Ready
People using mobile devices to search the internet are seeking information that has been tailored for this platform. Ensure your material is readily accessible, scannable, and free of distracting pop-ups or advertisements that may prevent users from finding the information they need. To break up your material as much as possible, use concise phrases, brief paragraphs, and strong headings.
Take control of Google’s ‘My Business’ listing.
If you haven’t yet claimed your Google My Business listing, now is the moment! Claiming your Google My Business page is an excellent method to provide Google with more information about your company such as industry, product or services, phone number, location, business hours, and so on.
Examine the Official User Guides.
It’s worth reading the official voice search optimization guidelines for each major platform. Approach it as if you’ve just purchased your first Windows, Android, or iPhone smartphone, and study the instructions to learn how to get the most out of your experience. While the information may seem simple, keep in mind that many people will be using voice search optimization for the first time.
Concentrate on Long-Tail Keywords
We’ve previously discussed how individuals use more “natural” speech when using voice search, so targeting long-tail keywords is essential. To do so, you must “consider how others talk.” How would you phrase certain questions? Or what kinds of spoken inquiries may entice them to visit your website?
This may be a different form of long-tail than you’re accustomed to. It is more about natural speech than keyword variants. You must be aware of and target as many variants as possible. To delve further into searcher intent, it appends search phrases with words like “for” or “with”:
Utilize Google Search Console to discover which searches
You may also utilize Google Search Console to discover which searches are driving visitors to your site. There is no way to identify whether inquiries originated through voice or text-based search at the moment, but Google has indicated that this may change in the future.
Another strategy is capturing and recording the kinds of inquiries that customers and prospects ask you/your customer care personnel. Once you’ve compiled a list of queries, begin developing content pages centered on those lengthier, more conversational words.
Make FAQ (Frequently Asked Questions) pages.
You may also utilize the customer and SEO data you’ve gathered to build FAQ pages that concentrate on those long-tail key phrases. Try to combine frequently asked questions on the same page and write as naturally as possible. Go with that technique if you need to generate several pages to seem more genuine.
You want search engines to have the greatest opportunity of retrieving answers/information from your site; therefore, anticipate direct, long-tail queries. To meet Google’s rich snippet criteria, you should provide some short responses at the beginning of each piece of content. It may seem to be a difficult job, but developing unique pages and content snippets centered on particular semantic queries may help your site appear not just in voice search results but also at the top of any text-based search as highlighted snippets.
Boost Your Microdata
Make it as simple as possible for Google to crawl and comprehend your website. This increases the likelihood that the search engine will utilize your material to respond to voice search optimization inquiries.
In order to do this, you must submit a sitemap to Google that includes information such as pricing, directions to your physical location, shop hours, and your address and phone number, in addition to your Google My Business information. Then, utilize microdata to assist Google in understanding what this content means. Make markups for a variety of usage scenarios.
Recognize the Diverse Ways People Use Voice Search
If you’ve ever used Siri, Cortana, or OK Google, you’re undoubtedly guilty of teasing these personal assistants. The idea is that understanding how people engage with voice search is essential because it provides us insight into how users interact with these technologies.
While most of the responses you read will most likely be unrelated to your company, some may offer you ideas on improving your site for voice search. You may even be able to infuse some comedy into your content and connect with consumers in a whole different manner.
Voice Search optimization in the Future
Let us return to our first question(s). What did we discover? Is voice search optimization more practical, convenient, or fashionable than text search? All of the above. Voice search optimization is more efficient, convenient, and simple.
Voice search optimization continues to grow in popularity with each passing year. Its influence on consumer behavior is incalculable, and digital marketers must plan for it to live up to user expectations. As the world of search continues to develop, marketers must adopt new tactics to stay up. Follow the advice in this article to stay ahead of your competition when it comes to voice search.