In this tech-savvy era, Branding is essential to outstanding your products and services. The power of Branding is like, it can make or break your business.
Not a single business is successful without branding.
It is important to gain recognition, increase business value, gain new customers, and build credibility, increase employees’ pride and satisfaction.
Before you dive deep into modern branding, you should know this History of Branding.
How, who, and Why this concept of branding generated? The journey of Branding From 2000BC to the 21st Century.
The History of Branding
The term branding was introduced in 2000BC and with the definition as “Branding is all about depicting ownership”.
In the early stages, mostly farmers and craftsmen do branding of their cattle and goods respectively. Later on, many ancient civilizations made use of branding to sell their goods to the masses.
Ancient period marketing was like the opening of a marketing revolution. These days, the main purpose of marketing and advertising is to bring awareness to illiterate people.
Bigger merchants use to do marketing with a kind of pictorial signs and paintings. You can find these ancient paintings or depictions on the walls of the city of Pompeii. Countries like Egypt, Greece, and Rome, offer various options for tourists to explore the ancient period marketing.
After the decline of feudalism, the creation of the functional and cultured community was encouraged. Trade was established between the east and west, craft guilds.
In this middle emerged in business, so to control trade, guilds made it mandatory to brand goods with proprietary marks.
This era also promotes various new marketing techniques like block-printing, paper money, and a moveable type of printing, 10,000 Chinese characters.
And these developments promote various early branding forms, as printed wrappers, signboards, and printed advertisements. However, printing was still a long process.
Due to the emergence of a middle- class, and the development of English words, German businessman Johannes Gutenberg comes up with the best marketing invention in this era — The Printing Press Machine. And with this, branding got its best fortune.
Demand for advertising, announcing information, and promoting goods, is significantly increasing.
Do you know?
The first English language advertisement was in the form of a leaflet of book promotion.
The first advert appeared in a newspaper in 1625, in England.
The first American advertisement was published in the Boston Newsletter.
With the industrial revolution in 17000, trademarks are essential. The government made it mandatory for all kinds of merchants, to have specific trademarks to show their goods and services ownership. This initiative also helps them to build credibility in the early market after the industrial revolution.
However, advertising agencies began to appear in England in the 1800s. Agencies started building different creative for companies, to reach their prospects.
As many people did not read newspapers, other advertising tactics were used, including the use of banners on hand-held poles, people wearing placards, and umbrellas with signs on them. Companies began to promote their ‘brand names’ through attractive packaging and eye-catching slogans.
Advertising and branding became more successful with the rise of literacy rates, the invention of typewriters. Due to the use of mass media, and the innovation of telephones, postal networks and railways made communication over long distances easier than ever before.
But the present branding forms changed. Let me move you from the History of Branding to the Present of Branding.
The present of Branding (Breathe the ding the n 21st Century)
The 21st century has seen an explosion of brand offering, which presents the consumer with an overwhelming amount of choice. The appeal of a brand is greater than it has ever been.
Consumers have an extraordinary amount of choice. Thus the brand with a well-known and trusted brand creates touch points that help consumers to simplify their decision-making process.
Marketers realized that building and reinforcing the image of their brand is key to growth and profitability. Because, unlike any product or service, proper branding lasts forever.
This makes branding in a 21st century everything.
And this is all due to the evolution of a Digital World. Your brand will receive Zero-value if it fails to build its impression in an online world.
However, it is important to note that having only a good online impression, will also be worthless. Rather one should have a proper balance between offline and online branding.
Here is the list of field to ensure a proper balance between offline and Online Branding
Videos and Presentation
Showroom and Office Environment Design
Newspaper, Hoarding Advertising
Branding is a term that was introduced since the market commences. As time passes, its importance increases and now serves an essential part.
Its presences in the 21st century are like any business without branding is Not Possible. And if you want to increase your brand awareness or want to create one for your business, but don’t have any idea, call our experts of DesignLab
Spike your business revenue with DesignLab.