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Why Google Ads Are Important For Your Brand? (Part – 2)

This is the Part – 2 of Why Google Ads Are Important For Your Brand? , you can read Part – 1 here.

Top 9 Reasons Why Google Ads Are Important For Your Brand? 

Digital marketing is all about reaching potential customers in the right place with the right message at the right time. Using an advertising platform can help you to achieve this, but it can also be a huge waste of money if your campaign is using irrelevant keywords or reaching the wrong audience. 

The good news is that if you’ve been thinking about launching a Google ads campaign, you’ve come to the right place. 

Let’s dive on in and take a closer look at the benefits of using Google ads to bring in more traffic. 

However, if you want to learn more depth about Google Ads benefits then check out this guide. 

#1 Google Push Your Ads 

Not too long, google used to show Google Ads on the right-side column of search engines while now it pushes almost all its ads above the organic search results. If you’re targeting some localized keywords, your organic results could get pushed down even further when Google decides to display Maps results. 

It doesn’t just end with ads in the search results. Google shows ads in Shopping results in the right column of the search results and, occasionally, at the top of an image search. 

However, it doesn’t mean that having Google Ads can replace SEO. No, don’t think so. Nothing can replace the power of organic search leads. 

#2 Allow you to expand keywords list 

You should always be open to expanding the possibilities with your keyword list. This can help you zero in on the things your customers are naturally searching for. With Google Ads, you can easily analyze the performance of every keyword. 

Expanding keyword research will also benefit other parts of your campaign. As you discover more words that perform well and have a high conversion rate, you can begin to adapt your SEO efforts to incorporate those keywords and topics. 

#3 Allow you to be flexible with your spending 

Google Ads allow you to control your maximum spent per day. You can easily cut and can expand your daily spending. 

Imagine you’re running any ads that work well, but you hit your budget cap too early, you can shift more of the budget that way. If you’re getting a lot of clicks, but no one is converting and making a purchase, you can lower that cap a little. You’ll still get the impressions but won’t have to spend quite so much on ads that don’t have immediate returns. 

#4 Testing 

An Ads campaign allows you to test almost every aspect of your efforts, from the ad text or image to the landing page and the time of day it’s presented to searchers. 

It’s all about making informed decisions. Everything is measurable, and you can see what is working and what isn’t. You can quickly remove the underperforming ads from the lineup and switch them out for something new and more efficient. 

#5 Google Ads are flexible 

Ads give you the ability to specify a range of variables, from keyword match types to the exact times and locations it’s published. Also, you can add extensions like contact number, product or service page with Ads. 

Google Ads allow the feature of remarketing through you can target visitors of websites. There’s always a chance they’ll see your ad a few days later and reconsider their decision. 

#6 You can build a Brand Awareness 

The key advantage of search engine advertising is that you can tap into a huge potential audience. 

When a brand first starts, one of the biggest initial challenges is brand awareness. Back in the day, building a brand was a long, slow process that took time, money, and perseverance. 

These days, anyone can build a business if they can wrap their head around Google Ads Express, Facebook ads, text ads, and the intricacies of Google’s display network. 

This is good news for savvy marketing gurus because it levels the playing field. Whether you’re an international brand or a local business, you have access to the same pool of potential customers. 

Smaller businesses, which don’t have the luxury of employing a full-time advertising specialist, can also search for Google partner brands and hire someone to research keywords and set up an advertising campaign on their behalf. 

#7 You can schedule Google Ads in advance 

One of the best features of Google Ads is advance scheduling. 

Marketing and advertising are all about sending the right message to the right people at the right time. And with Ads, you can easily do it by scheduling your ads campaign. 

For eg: If you want to promote a pizza brand then you can schedule its ads during lunchtime and group deals at night. 

#8 It helps you to reach mobile Customer 

Since the last few, Google gives more weightage to mobile optimization. Let it be your website or ads, if it is mobile optimize, you can generate good leads. 

Google Ads gives you loads of mobile optimization options and allows you to target with both text ads and image ads. 

For example, if you market a local coffee shop mobile ads are a perfect fit. Your customer might be looking for their caffeine fix while they are walking through your neighborhood. 

#9 You can run multiple ads campaign simultaneously 

Let’s say you’re an event planner and you want to market your services for… 

●     Wedding planning

●     Corporate events

●     Fundraisers 

You could set up different marketing campaigns – one for each of your targeted services. 

You can then set up multiple ad groups for each campaign. In your ad groups, you can target different keywords. 

For example, in your “Wedding Planning” campaign, set-up three ad groups to target: 

●     Wedding dresses – and related keywords

●     Honeymoon destinations – and related keywords

●     Pre-nuptial lawyers – and related keywords and many more. 

Conclusion: 

Google Ads is consistently seen as one of the best ways to reach your prospective customer, drive traffic to your business, and ultimately increase sales. 

But there’s no point in starting a marketing strategy unless you know what you’re doing. So for this, I compiled this list to help you to know better about Google Ads. 

Also, if you’re planning to run Google Ads to 100% best results, connect with an expert of DesignLab on +91 98222 34768 or click the button below

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