As Covid-19 forced us to stay at home, people (like you and me) become more attracted to social media platforms. Well, this includes your potential customers too!
Unlike any other platform, activity on social media platforms is huge.
So this is a perfect time to use social media platforms. It can be the best investment for you to achieve any of your goals. From Marketing to brand awareness, to develop a strong online presence, social media platforms are worth to use.
As a modern-day marketer, it is easy to get caught up in the hustle and bustle of what every other marketer is doing; whether it be creating videos, blogging, email marketing, search marketing, SEO. And so you tend to give a fraction of time to leverage each platform which makes chances of getting results is quite low.
Instead, if you’ll spend this time to leverage social media platforms, you’ll achieve the best result. And you know among all other social media platforms, Facebook Ads always rank #1 for marketing and brand building.
There are billions of people who use Facebook every day, and if you place a targeted ad on the platform, your chances of reaching them skyrocket. This is a necessity — organic traffic on Facebook is almost non-existent. We’ll talk more about that later.
If honestly confess, you are probably missing a huge portion of your audience if you are not leveraging all of the benefits of Facebook advertising.
In case the benefits of Facebook ads are still vague to you, let’s talk more about why you need to be investing in them. Here are some of the benefits of Facebook ads that you need to know.
#1 The Facebook Advertising Platform Offers Robust Analytics
The only platform which offers Robust Analytics (Mark this Sentence).
Like any other platform, Facebook has no limits when it gives you reports and analytics about the performance of your ads. It provides tailed information about every action of your Facebook Ad Campaign.
You’ll never have to guess about what’s working and what isn’t. you’ll see them already neatly laid out for you right within Ads Manager. All you have to do is analyze them and determine your next step.
Facebook provides you with detailed metrics about your weekly reach, post engagement, page likes, and which posts have the best performance. But it doesn’t end there. Gain insight on things like clicks, conversions, and even sales.
And honestly, this is just the tip of the iceberg.
You’ll find all the data analytics and thus can adjust your ads based on what’s needed, instead of having to guess or finding out later on that your investment was for nothing.
It gives you so much power when it comes to tracking and measuring the progress of your ads.
#2 Create Ads Catering to Your Specific Objective
Facebook made Advertisement Campaign much easier to do. It provides you with step by step guidance to create Facebook Ads.
It allows you to choose the kind of ad, target your audience, and set a timeframe and your budget.
Whether you want to post engagement, website clicks, page likes, or something else entirely, you can create an ad-based around that. That is Facebook supports you to build your Customised Ads. Since the ad is customizable, you can create something that will reflect your brand and target audience for a better response.
This also tells Facebook how it should be optimizing your ad to deliver to you the best results possible.
#3 You can 2x or 3x your reach with Facebook Ads
Entrepreneurs often ignore investing money to leverage social media platforms like Facebook, which is a waste.
Even when I don’t realize the real power of Facebook, I often used to ignore it or rather used to opt for an organic reach without actually knowing about its really (confirmed by Mark Zuckerberg).
That is if you’re running a business page, then only the smallest fraction of your followers see what you post (if you opt for organic reach). It may sound extreme, but it’s completely true.
Over the last couple of years, Facebook has been decreasing business pages’ visibility in news feeds — a frustrating algorithm update for business owners everywhere.
If you’re going to use Facebook for marketing in any capacity, you must use ads if you want your potential consumers to know about your business. You don’t need a big budget, but you do need a budget but the return you’ll see will be worth every single penny.
#4 Facebook Ads are Highly Effective
No one would have guessed in 2004 that Facebook would become what it is today. With more than 2.2 billion monthly active and close to 1.5 billion daily active users, Facebook is a major part of people’s lives.
It is considered one of the most effective online advertising channels. In a survey by Kleiner Perkins, it was found that 78% of American consumers say they’ve discovered products on Facebook.
It is steadily growing and thus can help you easily to multiply your ROI at a low cost.
#5 Facebook Is Adding New Features Every Month
Facebook is constantly adding more features and improving the user experience for both advertisers and normal Facebook users. This is why Facebook has sustained growth for so long, by providing more Value.
Even now, we saw many changes on the platform that impact advertisers from new carousel ads for Instagram stories to categories for dynamic ads. With all of these Facebook updates, we can expect that Facebook continues to make its ad network more powerful and easier to use.
In this digitized world, it’s worth your business to invest money and time to leverage your social media accounts, especially Facebook.
Facebook is continuously growing as people across the world get more access to the internet and in future, this will increase, thus people tend to get more attracted towards Facebook.
So it’s worth to compel Facebook to boost your business. For this only I shared the top 5 reasons to use Facebook ads for your brand.
Also, if you are new in this field or know a little bit about it then you just need an expert social media manager to unlock the full potential of Facebook ads. And the best thing is, you can easily connect with these experts by clicking below.
Which of my shared justification do you like the most to set up your Facebook Ads?
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