When you search any term on Google Search Engine, you’ll find some small rectangular featured snippets, what’s that called and what’s the exact use of it? Those snippets are nothing but Google Ads (One of the easiest yet transparent ways to increase your sales).
Let me get deep into it.
Like other social media platforms, Google does help small, medium, and large entrepreneurs to increase their sales, to double their ROI with Google Ads (official ads by platform). There are a lot of marketers and business owners out there who have heard about Google Ads (formerly known as Ads) but aren’t sure if and how it can work for them. We believe that Google Ads – Google’s enormously successful pay-per-click (PPC) advertising system – can work for almost any type of business.
Using Google Ads (or any PPC platform) requires time and money, but thousands of businesses have found that it’s time and money well spent because Google Ads delivers measurable ROI. Every penny you’ll spend is worth here and will serve you 10 times faster leads.
Here are the 5 Reasons to clear your doubt that is; Why Google Ads are Important for Your Brand?
1. Google Ads works faster than SEO
One of the best reasons for using Google Ads is that it works faster than SEO. Both SEO and Google Ads are search engine marketing strategies to generate more traffic and leads. But, a well-optimized Google Ads campaign can work much faster for a business to get the much-coveted first spot in search. It gives instant leads at the cost of your penny, unlike SEO which requires a lot of hard work but provides a low lead. But here, I didn’t mean that SEO is not useful, because it isn’t.
With Google Ads, there is a better chance of driving more traffic and leads instantly. Additionally, the platform is more transparent, thus you know exactly what is happening with the ads.
On the other hand, search engine optimization, though very beneficial, is a long-term process. To rank for any keyword requires a lot of perseverance and a lot of well-written articles, and backlinks. And even then, it takes a while for them to gain the necessary authority.
Let’s not get deep into the debate of Google Ads and SEO.
2. Reconnect with visitors to your website
The coolest reason to use Google Ads is to reconnect with your website visitors. Let me elaborate.
You might have window shoppers on your website. These are people who have visited all the pages on your website but haven’t taken any action. How do you remind them of you and what you could do for them? Enter Display Remarketing and RLSA campaigns.
a) Remarketing on display network:
This helps advertisers target visitors on different advertising-supported websites using banner images. Assume you run a travel business and a visitor is looking for Thailand packages. But for some reason, he decides to leave without purchasing. You can just create a remarketing list like the one below to target him.
Similar to remarketing lists, you can create suppression lists as well (as shown above). These suppression lists ensure that you target new leads and not run ads for those who have already converted.
b) Remarketing on the search network
RLSA stands for Remarketing Lists for Search Ads. As the name indicates, it runs remarketing campaigns on the search network, much like display remarketing. Additionally, the advertiser needs to add keywords in this campaign. By doing so, Google ads can match the user’s search query with the keyword and remarketing list. This will help Google to show relevant ads for each search query.
3. Tackle your competition better
When someone searches for something related to your product/services online, and you aren’t running ads, but your competitors are, then that means trouble for you. You’ll lose at least one prospect every minute.
You need to keep an eye on them to see how they are promoting their business, what kinds of ads they run etc. The transparent system of Google Ads helps you do this. Grab the opportunities that come your way and make yourself stand out from your competition.
4. Explore more using your ads
Confused with the title? As I said, there is a lot more to explore when you link your Google Ads account with your Google Analytics account. Google Ads is a great platform but it won’t let you know what people do after clicking the ads. But, Google analytics would help you understand,
How long a visitor stayed on a page
How many pages have been visited
The bounce rate of your landing page
Details about new visitors and returning visitors and much more.
By linking them together, you will have a lot more data in your hand. An advertiser can measure the complete performance of the Google ads and can pause the non-performing keywords/campaigns/ads. So that you don’t need to waste money on any nonperforming Google Ads.
5. Increase brand awareness
Google Ads, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand. To verify this, Google partnered with Ipsos to run a study across 12 verticals, right from automobiles to retail. It was discovered that search ads lift top-of-mind awareness by an average of 6.6%.
Now you got a clear point that why Google Ads is important for your brand. Then without wasting time, start your Google campaign Now.
Ads are always an effective way to connect and convert a prospect, for almost anything and everything and Google Ads always rocks among any other advertising platform. This makes it one of the demanding and successful marketing strategies at a lower rate. So you should try it now.
But if you’re a beginner or an entrepreneur who has a lot of other tasks to maintain, then you must have opted for any Google Ads Expert. And yes, you can connect with them easily, simply by connecting with DesignLab. Our experts work for decades to make Google Ads more effective and guarantee you a 100% success rate.
Tell me, which reason you like the most to start your Google Ads? Or do I need to add more reasons to the list?